New Theme Released – Young Years!

We have released our first of several new themes scheduled for release in Q4 2017.  This theme is titled Young Years and has many new appealing features including a sleek slideshow feature, a fixed, transparent top navigation bar, age-rollovers on the homepage, and a slider testimonial feature towards the footer.  This theme is now available for your new website. Here is one live client website utilizing this new theme:  www.steadysprouts.com.  Stay tuned for new more new themes coming soon!

3 Add-On Features to your Child Care Website

In case you missed these available enhancements to your child care website, here’s a quick reminder of three of our more popular services:

The Detailed Career Inquiry Form (with Resume Upload feature)

We can create a dedicated page for “Careers” on your website and install a detailed Career Inquiry form that includes fields to collect their contact information, their interest, their education and background and also a resume upload feature.  You can now direct interested applicants directly to your website to start the process of becoming a member of your team.  Check out an example at  Douglas Academy’s website.

Fillable PDF Child Care Form Creation

Often, our child care business owners want to automate and simplify their child care forms  making it easier for parents to access, fill out and return.  We can take your Microsoft Word or PDF forms and convert them into fillable PDF forms that can be filled in and saved electronically.  Parents can go to your Enrollment page, download, save, and fill out the forms on their computer.  When they are done, they simply click to email them to you – all digitally and efficiently.  Request a custom quote for this service as each form tends to be unique in size and time to convert.

Password-Protected Parent Portal

A Parent Portal page is an additional page (or pages) we can add to your website that are protected via a username and password you choose.  You can use this page to make available information, forms, photos, announcements, etc only to your enrolled parents with the access login.  The content for this page is easily managed via the back-end system, along with all of the other pages on the website.

For more information on these and other add-on services, please visit our “Website Options” page on our website.

Is Your Child Care Business Listing on Google My Business?

It’s been called Google Places, it’s essentially tied to Google Maps, but it’s now referred to as, “Google My Business.”  If there is one thing you need to do for your local child care business, if you haven’t already, it is to make sure you have a confirmed listing on Google My Business.  It’s critical to making sure your website appears in local searches on Google for your type of business.

Your Google business listing is essentially your online business card – free advertising.  This is the place to publish your operating hours, provide current contact info, your website address, and for people to leave you reviews (which show up in your Google listing.)  Are you more likely to click on a child care business with zero ratings or ten 5-star ratings?  Drive your customers to your Google listings for all positive reviews!

This page on Google’s website outlines the benefits, how easy it is to sign up, and a link to get started.  If you already have a listing, now is a great time to make sure all of your information is updated.

https://www.google.com/business/benefits/

New Year! New, Custom Child Care Websites!

First, wishing each of you a Happy, Prosperous New Year!

For this blog post, I wanted to feature two of our latest custom child care website projects.  Two of our long-standing clients wanted their outdated child care websites to have a fresh new look and we also needed to get their websites mobile-responsive.  So, we started from scratch and created unique, eye-catching designs, updated all of their content, and launched their new websites just in time for the new year.

Check out Little Scholars Early Learning and Young Years websites and please – give us your feedback!

We hope you will take a moment to browse their new sites and consider all the benefits of custom website design with Websites for Daycares!

Featured Custom Child Care Website Design Project

custom-daycare-website-design11Tree of Life Child Care Centre and Kindergarten of Brisbane, Australia needed a fresh new look for their child care business website.  We used the colors and style of their logo to create a 100% unique theme and tied in elements throughout the page to reinforce their brand and logo.

The site is 100% mobile responsive so it automatically formats for mobile phones, tablets, as well as desktops.  No separate mobile site needed!  Just one site to manage.

We hope you will take a moment to browse their new site and consider all the benefits of custom website design with Websites for Daycares!

http://www.treeoflifechildcare.com.au

Featured Client Site: Pebble Lane Early Learning

_r2_c2Our client in Surrey, BC – Pebble Lane Early Learning – came to Websites for Daycares needing a professional new logo and website.  First, we created their unique, colorful and custom-designed logo which they are now proud to feature on all of their marketing materials for their child care business.

Once the logo was finalized, we moved onto designing a custom theme for their new website.  We incorporated colors, styles, and features from their logo with the new website layout concept to ensure their theme and new brand was solidified.  The site was built 100% mobile responsive and ready for phones, tablets, laptops and desktops.

The client has received wonderful reviews and feedback on their new site and we hope you will check it out as well:  www.PebbleLane.ca

 

Why you need a careers page on your child care website

Many of our clients are taking advantage of adding a careers page to their website for several reasons such as:

  1. blog4The child care business can list their current job openings and their application process
  2. Interested applicants can submit an inquiry, upload their resume, and indicate what position they are interested in
  3. It streamlines the application process for the child care owner and reduces time answering phone calls and walk-ins.
  4. It’s free advertising for your job opportunities and people visiting your site can share it with others they know might be interested.
  5. Child care owners can share your Careers page on your Facebook page for even more exposure.

We regularly install these types of pages for our clients.  Here are a few you can review:

http://wacommunitychildcare.com/careers.html

http://oakleafkidsacademy.com/careers.html

Good luck and if you’re not already a client, we hope to be doing business with you soon!

Top 5 Questions About Mobile-Responsive Child Care Websites

If you aren’t already aware, having a mobile-responsive website is now more important than ever.  Your customers and potential customers expect your website to adapt and be user-friendly on their smart phones and tablets and more importantly, the search engines now consider that as part of how they rank websites.  Here are some FAQ’s our clients have about updating their website or creating a new one, that is mobile-friendly:

Question:  Is this going to be a separate mobile site? 
Answer:  No, when you have a mobile-responsive website, you don’t have to go through the expense and hassle of having 2 separate websites to manage.  You will still have just one website but it will be coded in a way that the format will automatically adjust / adapt for the user’s screen size – whether it be desktop, tablet, or phone.

eblast_googleQuestion:  Do I need to decide what content will show on phones/tablets?
Answer:  No.  All of your site content will still display on every page – just reformatted and optimized so that users don’t have to scroll left/right or pinch/zoom to see all of the content.

Question:  Will some parts of the website not work on phones/tablets? 
Answer:  Your entire website will be 100% mobile responsive.  That includes any slideshow features, photo galleries, videos, website forms, buttons, links, etc.

Question:  Do I really need a mobile-responsive website?
Answer: Absolutely!  More people now browse websites on their mobile devices than on desktops. You don’t want to inconvenience potential customers who expect your site to be mobile-friendly.

Question:  What will happen if I don’t optimize my site for mobile users?
Answer:  You will certainly lose more and more customers as a result over time, as your competitors provide a better website experience.

Multiple Languages & Auto Translator for your Child Care Website

Many of our clients need to target clients who speak languages other than English and in the past, this meant we had to create multiple pages with duplicate content in various languages. It was highly inefficient and time consuming to update content but that is no longer necessary with Google Translate.

7aNow, you can install this Google widget on any page of your website that needs to have the option to change the language.  Here is an example of a site we created with the widget installed:  http://creativecarecs.com.  This particular client only needed Spanish added so that’s the only option that appears when you click the down arrow by the Google menu.  However, Google allows you to select as many languages as you need.

Here’s the link to get started with Google Translate:  https://translate.google.com/manager/website/add 

You will need to add your website address, choose a style for the widget, the languages, and a few other options. On the last step, they will provide you with a script that will need to be added to your website where you want the widget to appear.  Send this to your web developer or if you have a CMS / backend system for your website, you may be able to install this yourself.

Good luck and if you’re not already a customer, we hope to be doing business with you soon!