One way to set your child care business apart from the rest when prospective parents are searching the web for a business like yours is to have solid online testimonials. By online testimonials, I don’t mean the type that you manually add to your website via your website’s backend editing system. I am referring to online reviews with your Google Places listing, your Facebook business page, your Yelp business page, etc. These reviews & ratings, or lack thereof, may up in the search results, alongside your business listing. If your business needs more online reviews, here are a few tips for encouraging parents to rate you on these important places on the web.
(1) Make It Easy For Them
Save and be ready to share the direct links to your online reviews with parents. So, instead of sending people to your Facebook business homepage, send them directly to the Reviews section within your Facebook page. Just navigate to the reviews page and save the URL in the address bar of your browser. Include this link when you send the request for parents to review you so they don’t have to try to find where to go, increasing the chances they won’t do it.
(2) Get the Timing Right
If a parent shared with you how happy her child was in your summer child care program, don’t wait 6 months later to ask him/her to share their feedback online. They may not recall the details as well and might not be as willing to submit it if it’s been too long. It would be best to ask the parent within a day or two of them sharing a positive experience with you to make the request.
(3) Offer an Incentive to Review You Online
If you’re still struggling to get enough parents to submit a review online, consider providing an incentive for those who leave feedback. You could occasionally run a promotion where you offer a discount or coupon for the first five people who leave a review during a specified period of time. Or, you could say that everyone who reviews you during a time period is automatically entered to win a prize. Be creative and get the word out.
Good luck and please contact us to get started on your child care website project!
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