After almost 20 years of creating websites for child care businesses, our best advice is to not show photos of your enrolled children on your child care / daycare website. Here’s why:
- We would not recommend adding photos of your enrolled children without receiving written permission from each parent. If the parent finds their child’s photo on your website or social media channels without their authorization, this can do damage to your relationship with those parents if they see it as a safety / security issue.
- Aside from that, adding them in the first place typically requires you to go parent-by-parent and have them sign a permission form that allows you to use their child’s photo in your marketing materials. Often times, they do not agree to it and then you have to keep track of who has and who hasn’t provided that permission before you add it to your website.
- If a parent initially agrees to allow their child’s photo on your website, they may come back in the future to ask that it be removed which requires you to have your website edited, taking time and money. We have seen this quite often – the photos were integrated with the website but then after the child left their care, they wanted their child’s photo removed.
In our years of creating websites, we believe it is better to use professional, high-quality stock images of children combined with photos of your facility without showing children’s faces. You can select high-quality stock images of children in the same age groups as the children you care for. You can also choose images that show close-ups of the children involved in activities so that it is not 100% evident that the child is not at your facility.
Thanks for reading and get in touch when you’re ready for us to create a new child care website for you.
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