Aside from posting photos of your cute kids in your classrooms, do you often wonder what you should post on Facebook? Here are some suggestions for your social media posts in 2018 to get your parents (and potential parents) connected and engaged:
- Latest News & Events: What are you planning for 2018? Special upcoming visitors or field trips? Planning to add new playground equipment? Share exciting plans with your parents and potential parents on Facebook!
Share a video: It is so easy with cellphones these days to create high-quality, short videos (1 minute or less) that are easily uploaded to your child care Facebook page. You could capture special events, lunchtime, outdoor time fun or children engaging in learning activities in the classroom. Make sure and get permission from parents of any children appearing in the videos beforehand, of course.- Link to your Google and/or Facebook Reviews: Have you been directing people to your Google & Facebook pages for reviews? Excellent! Thank those parents by responding to their reviews and then share them occasionally on your feed and remind your parents that you love your parent reviews!
- Inspirational child-rearing quotes and phrases: Spread positivity and encouragement now and then by referencing inspirational (or funny!) child-related quotes. Don’t forget to give credit to the author.
- Engage your audience: Ask your followers to participate in a Facebook poll or to comment/share their own stories on parenting. Considering a field trip and can’t decide between two options? Start a Facebook poll – fun!
- Remind people why you’re different: Capitalize on your visibility with your audience and share key benefits you offer that your competitors may not. Remind people why your business is different through success stories, your specialized curriculum and unique learning opportunities for your children for example.
Good luck and if you’re not already a client, we hope to be doing business with you soon!
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