Rising Star – New Child Care Website Theme!

This featured child care / daycare website template is called Rising Star and is now available for your new child care website.  The overall color scheme is light, bright and has neutrals with a few pops of color.  The detailed inquiry form can be found on every page for easy access by prospective parents and is also set up with Google’s anti-spam feature to protect you from spam.

Have a look and let us know when we can start on your new child care website.

Announcing New Service: Facebook Banner Design Templates!

We have listened to our clients – Facebook marketing help is here! 

Our child care clients have asked for easy, affordable ways to boost their Facebook marketing posts.  It can be difficult and time-consuming to create exciting and creative posts yourself for your Facebook posts.  Let us help.

We have started with 20 pre-designed child care Facebook banner templates.  We have created ready-to-go advertisements for your next announcement / promotion.  When you are ready to promote your child care business, consider the new template themes we have created:

  • Summer Camp
  • Enrollment Announcements
  • Enrollment Specials
  • Careers / Jobs
  • Request Parent Testimonials
  • Featured Parent Testimonials
  • Is Your Child Ready for School?
  • Play, Learn Grow

Visit our Child Care Facebook Banner Design page for more details!

How To Encourage Parents To Review Your Child Care Business

One way to set your child care business apart from the rest when prospective parents are searching the web for a business like yours is to have solid online testimonials.  By online testimonials, I don’t mean the type that you manually add to your website via your website’s backend editing system. I am referring to online reviews with your Google Places listing, your Facebook business page, your Yelp business page, etc.  These reviews & ratings, or lack thereof, may up in the search results, alongside your business listing.  If your business needs more online reviews, here are a few tips for encouraging parents to rate you on these important places on the web.

(1) Make It Easy For Them

Save and be ready to share the direct links to your online reviews with parents.  So, instead of sending people to your Facebook business homepage, send them directly to the Reviews section within your Facebook page.  Just navigate to the reviews page and save the URL in the address bar of your browser.  Include this link when you send the request for parents to review you so they don’t have to try to find where to go, increasing the chances they won’t do it.

(2) Get the Timing Right

If a parent shared with you how happy her child was in your summer child care program, don’t wait 6 months later to ask him/her to share their feedback online.  They may not recall the details as well and might not be as willing to submit it if it’s been too long.  It would be best to ask the parent within a day or two of them sharing a positive experience with you to make the request.

(3) Offer an Incentive to Review You Online

If you’re still struggling to get enough parents to submit a review online, consider providing an incentive for those who leave feedback.  You could occasionally run a promotion where you offer a discount or coupon for the first five people who leave a review during a specified period of time.  Or, you could say that everyone who reviews you during a time period is automatically entered to win a prize.  Be creative and get the word out.

Good luck and please contact us to get started on your child care website project!

New Project Profile: A Custom Child Care Logo & Website Template

Our Brooklyn-based client needed a new logo and website for their brand new, state-of-the-art child care business.  They knew they wanted a friendly, smart owl associated with their brand so we started with a custom logo design.  We provided 6 unique logo concepts to the client and were able to quickly move into the web design phase after choosing their favorite logo.  The client chose a one of our child care website templates (Kinder Preppers) and elected to make some additional enhancements and customizations to make it even more tailored to their specific audience.  We placed custom imagery throughout the site, customized the color palette with their new logo colors and added additional pages and features such as the detailed Career Opportunities and Latest News section on the homepage.

Have a look at one of our latest logo & website projects!

Is Your Child Care Business Listing on Google My Business?

It’s been called Google Places, it’s essentially tied to Google Maps, but it’s now referred to as, “Google My Business.”  If there is one thing you need to do for your local child care business, if you haven’t already, it is to make sure you have a confirmed listing on Google My Business.  It’s critical to making sure your website appears in local searches on Google for your type of business.

Your Google business listing is essentially your online business card – free advertising.  This is the place to publish your operating hours, provide current contact info, your website address, and for people to leave you reviews (which show up in your Google listing.)  Are you more likely to click on a child care business with zero ratings or ten 5-star ratings?  Drive your customers to your Google listings for all positive reviews!

This page on Google’s website outlines the benefits, how easy it is to sign up, and a link to get started.  If you already have a listing, now is a great time to make sure all of your information is updated.

https://www.google.com/business/benefits/

New Year! New, Custom Child Care Websites!

First, wishing each of you a Happy, Prosperous New Year!

For this blog post, I wanted to feature two of our latest custom child care website projects.  Two of our long-standing clients wanted their outdated child care websites to have a fresh new look and we also needed to get their websites mobile-responsive.  So, we started from scratch and created unique, eye-catching designs, updated all of their content, and launched their new websites just in time for the new year.

Check out Little Scholars Early Learning and Young Years websites and please – give us your feedback!

We hope you will take a moment to browse their new sites and consider all the benefits of custom website design with Websites for Daycares!

3 Free Google Tools You Must Use For Your Child Care Business Website

Google Maps / Places (Get Started:  http://www.google.com/business)

untitled-4_r1_c1Your business is a “local” business and therefore needs to be on Google maps in order to display in the local search results for businesses like yours. It takes a few weeks to get your physical location confirmed on Google Maps but once it is, you will see your business pop up on the map listings that Google displays to your potential customers.  Don’t miss out on this free advertising and organic traffic to your business website!  Follow these steps via the link above:

  1. Go to Google My Business. Click “Get on Google”
  2. Enter Your Business Name and Address in the Search Box.
  3. Select or Add Your Business. Click on your business listing if it appears among the suggested matches. …
  4. Verify Your Business. …
  5. Confirm your Business.

untitled-4_r3_c1Google + (Get Started:  http://plus.google.com)

Google+ is essentially your Google Website Business Page.  You can provide basic info about your business, upload photos, read and respond to reviews, and manage your map location.  I highly recommend you ask all your customers to leave testimonials on your Google+ page!  These reviews (star ratings) display on Google’s search result pages and map display alongside your listing.  Potential customers can’t see your testimonials buried on your website pages.  Make sure they are legitimized and more visible on your Google+ page. 

When you visit the link above, click the “Join Google+” link to get started on creating your business page.

untitled-4_r5_c1Google Analytics (https://analytics.google.com)

Google Analytics is the best tool available for analyzing your website visitor information.  You can review highly detailed and comprehensive statistics to determine how many visitors to your site you are receiving, how long they are staying on your site, the bounce rate, how they found your site, even what browser and type of screen they viewed your website on.  The information is endless and can be extremely valuable in determining what areas of your site may need more work and what marketing efforts are providing the most traffic to your site. 

To get this installed, you will need to enter your domain name, verify ownership of the domain/website and then install a tracking code on each page of your website.  Have your website developer assist you with that final task. Within days, you’ll start receiving analytics on your business website.

Good luck and if you’re not already a client, we hope to be doing business with you soon!

Featured Custom Child Care Website Design Project

custom-daycare-website-design11Tree of Life Child Care Centre and Kindergarten of Brisbane, Australia needed a fresh new look for their child care business website.  We used the colors and style of their logo to create a 100% unique theme and tied in elements throughout the page to reinforce their brand and logo.

The site is 100% mobile responsive so it automatically formats for mobile phones, tablets, as well as desktops.  No separate mobile site needed!  Just one site to manage.

We hope you will take a moment to browse their new site and consider all the benefits of custom website design with Websites for Daycares!

http://www.treeoflifechildcare.com.au

Featured Client Site: Pebble Lane Early Learning

_r2_c2Our client in Surrey, BC – Pebble Lane Early Learning – came to Websites for Daycares needing a professional new logo and website.  First, we created their unique, colorful and custom-designed logo which they are now proud to feature on all of their marketing materials for their child care business.

Once the logo was finalized, we moved onto designing a custom theme for their new website.  We incorporated colors, styles, and features from their logo with the new website layout concept to ensure their theme and new brand was solidified.  The site was built 100% mobile responsive and ready for phones, tablets, laptops and desktops.

The client has received wonderful reviews and feedback on their new site and we hope you will check it out as well:  www.PebbleLane.ca