It’s been called Google Places, it’s essentially tied to Google Maps, but it’s now referred to as, “Google My Business.” If there is one thing you need to do for your local child care business, if you haven’t already, it is to make sure you have a confirmed listing on Google My Business. It’s critical to making sure your website appears in local searches on Google for your type of business.
Your Google business listing is essentially your online business card – free advertising. This is the place to publish your operating hours, provide current contact info, your website address, and for people to leave you reviews (which show up in your Google listing.) Are you more likely to click on a child care business with zero ratings or ten 5-star ratings? Drive your customers to your Google listings for all positive reviews!
This page on Google’s website outlines the benefits, how easy it is to sign up, and a link to get started. If you already have a listing, now is a great time to make sure all of your information is updated.