You may have been putting off that website redesign for some time – thinking, “Well, maybe it’s not that bad” or “Maybe I am getting more business from my website than I think.” If you haven’t had a fresh update to your website in more than a year or two, it’s probably overdue for an update and here are some signs that it’s time for that investment:
- Low site traffic and/or poor search engine rankings: Check your site visitor stats and view the trends over the past 12 to 36 months to see if traffic is steady or falling off. Also, check your site position on Google with some key search terms and if you’re not where you want to be, you need a web developer who can help you with SEO.
- Outdated content or design: Web design trends change year after year and over the years, sites have evolved graphically, structurally, and in terms of user-friendliness. Your site may be doing you more harm than good if the overall design is very outdated and could actually be driving people away from your business when they visit your site.
- Your site is not mobile-responsive: Your website needs to be mobile-friendly considering the fact that more and more people are visiting websites on smart phones or mobile devices than ever before. If your site is more than a year or two old, it probably isn’t mobile-responsive and Google has noticed. Make sure you don’t get penalized for not having a user-friendly website.
- Dead links or pages: Nothing can drive away a new potential customer faster than clicking on dead links on your site – especially on your homepage. Do a full site check and make sure you address any and all of these.
- Low or no interactivity on the site: There are so many ways that you can incorporate features on your site that take your pages from boring to exciting. Consider a home page video introduction video or a few video client testimonials. You could even have a Google interactive tour video added so that people can get a peek inside your facility without having to make an appointment. If your business has an active Facebook page, add a Facebook widget showing the live feed right on your homepage. Add a feature that allows people to navigate through slides on your homepage that features your latest announcements or benefits of choosing your business.
I hope this post has been helpful in making the decision to update your website and as always, if we can be of any assistance, don’t hesitate to contact us at info@websitesfordaycares.com.
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