Monthly Archives: September 2014

Are you utilizing online reviews for your child care business?

Whether you have been in business for 5 months or 5 years, it is important that you share positive customer feedback with potential new customers.  Your website may include a Testimonials or Reviews page but your website visitors are going to know that you put those there and may not trust the reviews.  The best approach is to get your happy customers to talk about your business on 3rd party, social media sites.

???????????????????????At a minimum, you should be asking customers to review you on Google+ and Yelp.  Your reviews on these 2 websites will have a direct result on your search engine results because they rank very highly for local business and mobile searches.  If you have 10 or 15 5-star ratings with these sites, your listing is going to stand out on their search results against those with few or none.  Make sure you have a business profile page setup with both of these sites and customize it to the maximum extent possible.  Add a banner photo on Google+ and include details about your business.  Remember, most people will see this page or results before they find the link to your site so include the highlights and link to your website, of course.

Share the link to both sites with your customer base and also include it in your email signature, website, and social media pages.  It’s important to keep the reviews fresh and up-to-date so try to actively keep this a priority.

Once you have some established reviews on both sites, take advantage of the website widgets that you can add to your website.  This will allow your website visitors to read your reviews on those sites and also allow current customers another way to leave your business feedback.

If you utilize these sites and actively pursue positive feedback from your customers, your business will receive more traffic and conversions and ultimately more business!

Should you have any questions or need assistance friends, please contact me. I’m here to help you and as always, I would love to hear from you!