Examining a Child Care Logo Redesign Project

If you are considering updating your child care logo, we would love to share this logo update case with you to give you an example of how small changes can make a big impact.  This client contacted us, saying that she had been using her logo for many years, was hesitant to change the major elements of it, but agreed that it needed a fresh and modern update.  The logo appeared on multiple marketing advertisements for her business so major changes weren’t an option as it would require too much to rebrand.

Her existing logo looked dated due to the old, glaring color palette, the outlines around the kids and she wanted to show more ages in the children she cared for.  We created multiple concepts but the one you see here was the final choice.  It kept the required design elements but the colors are now vibrant and modern and the children’s silhouettes are now age-appropriate.  We also added their tagline and updated the fonts slightly.

Once we finished their logo, we moved on to their new website using our Circle Time theme, which was tailored to match their new color palette.  Check it out at:  http://young-unique.com

Is Your Child Care Business Listing on Google My Business?

It’s been called Google Places, it’s essentially tied to Google Maps, but it’s now referred to as, “Google My Business.”  If there is one thing you need to do for your local child care business, if you haven’t already, it is to make sure you have a confirmed listing on Google My Business.  It’s critical to making sure your website appears in local searches on Google for your type of business.

Your Google business listing is essentially your online business card – free advertising.  This is the place to publish your operating hours, provide current contact info, your website address, and for people to leave you reviews (which show up in your Google listing.)  Are you more likely to click on a child care business with zero ratings or ten 5-star ratings?  Drive your customers to your Google listings for all positive reviews!

This page on Google’s website outlines the benefits, how easy it is to sign up, and a link to get started.  If you already have a listing, now is a great time to make sure all of your information is updated.

https://www.google.com/business/benefits/

New Year! New, Custom Child Care Websites!

First, wishing each of you a Happy, Prosperous New Year!

For this blog post, I wanted to feature two of our latest custom child care website projects.  Two of our long-standing clients wanted their outdated child care websites to have a fresh new look and we also needed to get their websites mobile-responsive.  So, we started from scratch and created unique, eye-catching designs, updated all of their content, and launched their new websites just in time for the new year.

Check out Little Scholars Early Learning and Young Years websites and please – give us your feedback!

We hope you will take a moment to browse their new sites and consider all the benefits of custom website design with Websites for Daycares!

3 Free Google Tools You Must Use For Your Child Care Business Website

Google Maps / Places (Get Started:  http://www.google.com/business)

untitled-4_r1_c1Your business is a “local” business and therefore needs to be on Google maps in order to display in the local search results for businesses like yours. It takes a few weeks to get your physical location confirmed on Google Maps but once it is, you will see your business pop up on the map listings that Google displays to your potential customers.  Don’t miss out on this free advertising and organic traffic to your business website!  Follow these steps via the link above:

  1. Go to Google My Business. Click “Get on Google”
  2. Enter Your Business Name and Address in the Search Box.
  3. Select or Add Your Business. Click on your business listing if it appears among the suggested matches. …
  4. Verify Your Business. …
  5. Confirm your Business.

untitled-4_r3_c1Google + (Get Started:  http://plus.google.com)

Google+ is essentially your Google Website Business Page.  You can provide basic info about your business, upload photos, read and respond to reviews, and manage your map location.  I highly recommend you ask all your customers to leave testimonials on your Google+ page!  These reviews (star ratings) display on Google’s search result pages and map display alongside your listing.  Potential customers can’t see your testimonials buried on your website pages.  Make sure they are legitimized and more visible on your Google+ page. 

When you visit the link above, click the “Join Google+” link to get started on creating your business page.

untitled-4_r5_c1Google Analytics (https://analytics.google.com)

Google Analytics is the best tool available for analyzing your website visitor information.  You can review highly detailed and comprehensive statistics to determine how many visitors to your site you are receiving, how long they are staying on your site, the bounce rate, how they found your site, even what browser and type of screen they viewed your website on.  The information is endless and can be extremely valuable in determining what areas of your site may need more work and what marketing efforts are providing the most traffic to your site. 

To get this installed, you will need to enter your domain name, verify ownership of the domain/website and then install a tracking code on each page of your website.  Have your website developer assist you with that final task. Within days, you’ll start receiving analytics on your business website.

Good luck and if you’re not already a client, we hope to be doing business with you soon!

Featured Custom Child Care Website Design Project

custom-daycare-website-design11Tree of Life Child Care Centre and Kindergarten of Brisbane, Australia needed a fresh new look for their child care business website.  We used the colors and style of their logo to create a 100% unique theme and tied in elements throughout the page to reinforce their brand and logo.

The site is 100% mobile responsive so it automatically formats for mobile phones, tablets, as well as desktops.  No separate mobile site needed!  Just one site to manage.

We hope you will take a moment to browse their new site and consider all the benefits of custom website design with Websites for Daycares!

http://www.treeoflifechildcare.com.au

Featured Client Site: Pebble Lane Early Learning

_r2_c2Our client in Surrey, BC – Pebble Lane Early Learning – came to Websites for Daycares needing a professional new logo and website.  First, we created their unique, colorful and custom-designed logo which they are now proud to feature on all of their marketing materials for their child care business.

Once the logo was finalized, we moved onto designing a custom theme for their new website.  We incorporated colors, styles, and features from their logo with the new website layout concept to ensure their theme and new brand was solidified.  The site was built 100% mobile responsive and ready for phones, tablets, laptops and desktops.

The client has received wonderful reviews and feedback on their new site and we hope you will check it out as well:  www.PebbleLane.ca

 

New child care website themes added and more coming soon!

academic_successCheck out our child care website templates page – we’ve added new themes and more new themes are coming very soon!  As a reminder, all of our website templates are mobile-responsive so they are 100% phone, tablet, and PC ready!

If you’re not already a client, we hope to be working with you very soon!

 

Why you need a careers page on your child care website

Many of our clients are taking advantage of adding a careers page to their website for several reasons such as:

  1. blog4The child care business can list their current job openings and their application process
  2. Interested applicants can submit an inquiry, upload their resume, and indicate what position they are interested in
  3. It streamlines the application process for the child care owner and reduces time answering phone calls and walk-ins.
  4. It’s free advertising for your job opportunities and people visiting your site can share it with others they know might be interested.
  5. Child care owners can share your Careers page on your Facebook page for even more exposure.

We regularly install these types of pages for our clients.  Here are a few you can review:

http://wacommunitychildcare.com/careers.html

http://oakleafkidsacademy.com/careers.html

Good luck and if you’re not already a client, we hope to be doing business with you soon!

Top 5 Questions About Mobile-Responsive Child Care Websites

If you aren’t already aware, having a mobile-responsive website is now more important than ever.  Your customers and potential customers expect your website to adapt and be user-friendly on their smart phones and tablets and more importantly, the search engines now consider that as part of how they rank websites.  Here are some FAQ’s our clients have about updating their website or creating a new one, that is mobile-friendly:

Question:  Is this going to be a separate mobile site? 
Answer:  No, when you have a mobile-responsive website, you don’t have to go through the expense and hassle of having 2 separate websites to manage.  You will still have just one website but it will be coded in a way that the format will automatically adjust / adapt for the user’s screen size – whether it be desktop, tablet, or phone.

eblast_googleQuestion:  Do I need to decide what content will show on phones/tablets?
Answer:  No.  All of your site content will still display on every page – just reformatted and optimized so that users don’t have to scroll left/right or pinch/zoom to see all of the content.

Question:  Will some parts of the website not work on phones/tablets? 
Answer:  Your entire website will be 100% mobile responsive.  That includes any slideshow features, photo galleries, videos, website forms, buttons, links, etc.

Question:  Do I really need a mobile-responsive website?
Answer: Absolutely!  More people now browse websites on their mobile devices than on desktops. You don’t want to inconvenience potential customers who expect your site to be mobile-friendly.

Question:  What will happen if I don’t optimize my site for mobile users?
Answer:  You will certainly lose more and more customers as a result over time, as your competitors provide a better website experience.

Multiple Languages & Auto Translator for your Child Care Website

Many of our clients need to target clients who speak languages other than English and in the past, this meant we had to create multiple pages with duplicate content in various languages. It was highly inefficient and time consuming to update content but that is no longer necessary with Google Translate.

7aNow, you can install this Google widget on any page of your website that needs to have the option to change the language.  Here is an example of a site we created with the widget installed:  http://creativecarecs.com.  This particular client only needed Spanish added so that’s the only option that appears when you click the down arrow by the Google menu.  However, Google allows you to select as many languages as you need.

Here’s the link to get started with Google Translate:  https://translate.google.com/manager/website/add 

You will need to add your website address, choose a style for the widget, the languages, and a few other options. On the last step, they will provide you with a script that will need to be added to your website where you want the widget to appear.  Send this to your web developer or if you have a CMS / backend system for your website, you may be able to install this yourself.

Good luck and if you’re not already a customer, we hope to be doing business with you soon!