Our Brooklyn-based client needed a new logo and website for their brand new, state-of-the-art child care business. They knew they wanted a friendly, smart owl associated with their brand so we started with a custom logo design. We provided 6 unique logo concepts to the client and were able to quickly move into the web design phase after choosing their favorite logo. The client chose a one of our child care website templates (Kinder Preppers) and elected to make some additional enhancements and customizations to make it even more tailored to their specific audience. We placed custom imagery throughout the site, customized the color palette with their new logo colors and added additional pages and features such as the detailed Career Opportunities and Latest News section on the homepage.
In today’s blog, we are answering some common questions related to choosing template versus custom child care website design. We do create websites both based on our pre-designed templates as well as 100% custom child care websites.
I like a template but I want different photos. Does this require a custom design?
No, we don’t charge an additional fee to change out any stock images on our template designs that don’t apply to your specific audience. For example, if the template shows images of school-age children and you only care for babies & toddlers, we can change out those stock photos if they appear on the template you like.
What is the benefit to going custom?
Having us create a custom child care theme allows you to provide complete design direction on what you want to see in terms of colors, style, graphics, content sections, photos, etc. We send you a questionnaire that allows you to provide all of your input and we design the unique theme around your preferences. See image below of a recent custom child care website design for Fun Farm Centers.
Can I choose my own pages or do I have to use the titles shown on the templates?
Yes, you choose your own page titles whether you choose template or custom. Every one of our website setup packages allows you to choose your own page titles. See website example below of a website based on our Academic Success theme.
What if I don’t have content for all of the pages I want?
We have generic content for common pages like About, Programs, Enrollment, Curriculum, etc. We can use this content to fill-in where you need help getting your website pages complete and launched.
If we can answer any additional questions for you about our websites, please get in touch with us!
We have released our first of several new themes scheduled for release in Q4 2017. This theme is titled Young Years and has many new appealing features including a sleek slideshow feature, a fixed, transparent top navigation bar, age-rollovers on the homepage, and a slider testimonial feature towards the footer. This theme is now available for your new website. Here is one live client website utilizing this new theme: www.steadysprouts.com. Stay tuned for new more new themes coming soon!
In case you missed these available enhancements to your child care website, here’s a quick reminder of three of our more popular services:
We can create a dedicated page for “Careers” on your website and install a detailed Career Inquiry form that includes fields to collect their contact information, their interest, their education and background and also a resume upload feature. You can now direct interested applicants directly to your website to start the process of becoming a member of your team. Check out an example at Douglas Academy’s website.
Fillable PDF Child Care Form Creation
Often, our child care business owners want to automate and simplify their child care forms making it easier for parents to access, fill out and return. We can take your Microsoft Word or PDF forms and convert them into fillable PDF forms that can be filled in and saved electronically. Parents can go to your Enrollment page, download, save, and fill out the forms on their computer. When they are done, they simply click to email them to you – all digitally and efficiently. Request a custom quote for this service as each form tends to be unique in size and time to convert.
Password-Protected Parent Portal
A Parent Portal page is an additional page (or pages) we can add to your website that are protected via a username and password you choose. You can use this page to make available information, forms, photos, announcements, etc only to your enrolled parents with the access login. The content for this page is easily managed via the back-end system, along with all of the other pages on the website.
For more information on these and other add-on services, please visit our “Website Options” page on our website.
If you are considering updating your child care logo, we would love to share this logo update case with you to give you an example of how small changes can make a big impact. This client contacted us, saying that she had been using her logo for many years, was hesitant to change the major elements of it, but agreed that it needed a fresh and modern update. The logo appeared on multiple marketing advertisements for her business so major changes weren’t an option as it would require too much to rebrand.
Her existing logo looked dated due to the old, glaring color palette, the outlines around the kids and she wanted to show more ages in the children she cared for. We created multiple concepts but the one you see here was the final choice. It kept the required design elements but the colors are now vibrant and modern and the children’s silhouettes are now age-appropriate. We also added their tagline and updated the fonts slightly.
Once we finished their logo, we moved on to their new website using our Circle Time theme, which was tailored to match their new color palette. Check it out at: http://young-unique.com
It’s been called Google Places, it’s essentially tied to Google Maps, but it’s now referred to as, “Google My Business.” If there is one thing you need to do for your local child care business, if you haven’t already, it is to make sure you have a confirmed listing on Google My Business. It’s critical to making sure your website appears in local searches on Google for your type of business.
Your Google business listing is essentially your online business card – free advertising. This is the place to publish your operating hours, provide current contact info, your website address, and for people to leave you reviews (which show up in your Google listing.) Are you more likely to click on a child care business with zero ratings or ten 5-star ratings? Drive your customers to your Google listings for all positive reviews!
This page on Google’s website outlines the benefits, how easy it is to sign up, and a link to get started. If you already have a listing, now is a great time to make sure all of your information is updated.
First, wishing each of you a Happy, Prosperous New Year!
For this blog post, I wanted to feature two of our latest custom child care website projects. Two of our long-standing clients wanted their outdated child care websites to have a fresh new look and we also needed to get their websites mobile-responsive. So, we started from scratch and created unique, eye-catching designs, updated all of their content, and launched their new websites just in time for the new year.
Check out Little Scholars Early Learning and Young Years websites and please – give us your feedback!
We hope you will take a moment to browse their new sites and consider all the benefits of custom website design with Websites for Daycares!
Google Maps / Places (Get Started: http://www.google.com/business)
Your business is a “local” business and therefore needs to be on Google maps in order to display in the local search results for businesses like yours. It takes a few weeks to get your physical location confirmed on Google Maps but once it is, you will see your business pop up on the map listings that Google displays to your potential customers. Don’t miss out on this free advertising and organic traffic to your business website! Follow these steps via the link above:
- Go to Google My Business. Click “Get on Google”
- Enter Your Business Name and Address in the Search Box.
- Select or Add Your Business. Click on your business listing if it appears among the suggested matches. …
- Verify Your Business. …
- Confirm your Business.
Google + (Get Started: http://plus.google.com)
Google+ is essentially your Google Website Business Page. You can provide basic info about your business, upload photos, read and respond to reviews, and manage your map location. I highly recommend you ask all your customers to leave testimonials on your Google+ page! These reviews (star ratings) display on Google’s search result pages and map display alongside your listing. Potential customers can’t see your testimonials buried on your website pages. Make sure they are legitimized and more visible on your Google+ page.
When you visit the link above, click the “Join Google+” link to get started on creating your business page.
Google Analytics (https://analytics.google.com)
Google Analytics is the best tool available for analyzing your website visitor information. You can review highly detailed and comprehensive statistics to determine how many visitors to your site you are receiving, how long they are staying on your site, the bounce rate, how they found your site, even what browser and type of screen they viewed your website on. The information is endless and can be extremely valuable in determining what areas of your site may need more work and what marketing efforts are providing the most traffic to your site.
To get this installed, you will need to enter your domain name, verify ownership of the domain/website and then install a tracking code on each page of your website. Have your website developer assist you with that final task. Within days, you’ll start receiving analytics on your business website.
Good luck and if you’re not already a client, we hope to be doing business with you soon!
Tree of Life Child Care Centre and Kindergarten of Brisbane, Australia needed a fresh new look for their child care business website. We used the colors and style of their logo to create a 100% unique theme and tied in elements throughout the page to reinforce their brand and logo.
The site is 100% mobile responsive so it automatically formats for mobile phones, tablets, as well as desktops. No separate mobile site needed! Just one site to manage.
We hope you will take a moment to browse their new site and consider all the benefits of custom website design with Websites for Daycares!
Our client in Surrey, BC – Pebble Lane Early Learning – came to Websites for Daycares needing a professional new logo and website. First, we created their unique, colorful and custom-designed logo which they are now proud to feature on all of their marketing materials for their child care business.
Once the logo was finalized, we moved onto designing a custom theme for their new website. We incorporated colors, styles, and features from their logo with the new website layout concept to ensure their theme and new brand was solidified. The site was built 100% mobile responsive and ready for phones, tablets, laptops and desktops.
The client has received wonderful reviews and feedback on their new site and we hope you will check it out as well: www.PebbleLane.ca